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At vælge de rigtige materialer er en meget vigtig del af vores strategi. Det betyder, at vi producerer med mere bæredygtige materialer ved at vælge materialer af højere kvalitet, der er etisk producerede (som hamp eller økologisk bomuld), naturlige materialer (som bambus eller kork), lægge vægt på genbrugsmaterialer (som RPET, blandede genbrugte stoffer, genbrugspapir) og overveje, om materialer (type plast, glas, rustfrit stål, aluminium) og færdige produkter egner sig til en genbrugsproces.
Vi støtter vores leverandører til at udvikle og / eller producere med mere bæredygtige løsninger, tale om materialevalg og arbejdsprocedure. Vi reducerer mængden af nyproduceret syntetiske fibre og plast, som vi bruger og skifter gradvist og når det er muligt til bæredygtige alternativer. Lige nu betyder det at allerede 38,2% af alle vores varer er produceret i mere bæredygtige materialer.
Vi arbejder for et fuldstændigt forbud mod engangsbrug, engangsartikler og sigter mod at reducere antallet af disse ikke-biologisk nedbrydelige produkter i vores sortiment til 0%.
Selv om alle varer fremstillet af økologisk bomuld, naturlige og genbrugte stoffer og hårdt genbrugsplast er produceret under et certificeret mærke, har vi som midocean indledt processen med egen certificering over hele forsyningskæden. Vi stræber efter at have dette på plads ved udgangen af 2023.