Vision

While a promotional item is potentially the most tangible and appreciated marketing instrument, its ‘reach’ is challenged by unnecessary cost-adding in the value chain and insufficient focus on sustainability.​​

Through market professionalisation, automation and digitalisation, the market will rapidly consolidate both on reseller and on supplier level, eventually improving the position and adding-value of multi-category and full-service suppliers in the promotional industry.​

For these companies it comes down to the continuous development of well thought-through product ranges and solutions, enriched by speed and fair pricing.