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Borduren is een techniek waarbij meerdere steken worden gecombineerd om de afbeelding of het logo te creëren. Het is een zeer populaire techniek in producten zoals petten, textiel of tassen. Er wordt een speciaal borduurbestand gemaakt, dat alle details van het werk en de instellingen voor de machine bevat. Het voorwerp wordt onder een grote naaimachine gelegd, waarvan de naaikoppen tot 12 naalden kunnen bevatten (Er kunnen dus 15 verschillende draden (kleuren) in één reeks worden geborduurd).